Cause Relationship Marketing

Louis Kennedy, in partnership with WWIPP, now offers comprehensive CSR consultancy and cause-related marketing services in Australia and New Zealand. Louis Kennedy having raised over £250 million for good causes and collaborated with leading global brands, retailers, and non-profits to drive impactful ESG results and purpose-driven brand growth are now extending their unique approach to clients in Australia and New Zealand.

The combined team of WWIPP and Louis Kennedy have worked with the world’s leading brands, retailers, charities and rights holders to achieve extraordinary results with Consumer Goods, Retailers and Not-for-Profits.

Learn More About Louis Kennedy

To discuss your requirements,
call John Cookson on + 61 (0) 418 220 437

Expanding Promotions For Purpose in Australia and New Zealand

Creating partnerships that are authentic, aligned and results-driven.

We bring deep expertise from working with iconic brands in:

Children’s products
Fashion and designer labels
Quick service restaurants (QSR)
Packaged goods
Retail and commercial sectors

This diverse background allows us to bridge the gap between corporate and cause.

Strategic. Creative. Aligned.

Empowering purpose
through partnerships

Innovative programs that fuel funding, elevate brand alignment and spark meaningful engagement for non-for-profits and their champions.

Our programs are designed to:

Create a reliable revenue stream for NFPs
Align with the brand values of all partners
Deliver clear, compelling creative that drives immediate consumer engagement
Inspire internal activation—when employees champion the cause, it shows pride and passion

More Than a Donation...
a Shared Opportunity

Beyond Fundraising
A Win-Win-Win for Brands, Charities & Communities

We don’t approach campaigns with a donation mindset.

Instead, we deliver high-social-value promotions that benefit all stakeholders:

For Brands: An opportunity to extend values and connect with purpose
For NFPs: Major promotional campaigns that raise awareness and funds
For Communities: Engaging, values-driven initiatives that make a real difference

No Templates.
Only Tailored Solutions.

At WWIPP, every project is unique.
We don’t do cookie-cutter campaigns.

Each initiative is built from the ground up to deliver impact for your cause, your brand and the people you serve.

Cause Relationship Marketing

Expanding Promotions For Purpose in Australia and New Zealand

Strategic. Creative. Aligned.

Empowering purpose through partnerships

More Than a Donation... a Shared Opportunity